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Brand Guidelines

The Warpwire brand includes the word "Warpwire" and all versions of our logos, referred to as "Brand Assets". Warpwire encourages our partners that use, complement, or integrate with our platform to use our Brand Assets in co-marketing materials to highlight our partnerships. To ensure that our brand is protected and brand assets utilized properly, we have prepared the following guidelines to make it easier for people to instantly recognize the Warpwire brand.

Do:

  • Refer to Warpwire as a single word, with only the first "W" capitalized
  • Use our Brand Assets to refer to Warpwire and our services
  • Comply with our Logo Guidelines below

Don't:

  • Use our Brand Assets in a way that implies endorsement or sponsorship by Warpwire, without the express permission of Warpwire
  • Modify or alter Warpwire Brand Assets in any way
  • Incorporate Brand Assets into your trademarks, domain names, logos or similar content
  • Use Warpwire Brand Assets in merchandise or other products without the express permission of Warpwire
  • Use trademarks, domain names, logos or other content that imitate or could be confused with Warpwire

Logo Guidelines

The Warpwire logo in all its variations is the representation of our brand. Use the following guidelines to inform your decision of when and how to use our logo.

Preferred Logo Usage

Our logo is simply our icon associated with our name. This is always the preferred order of our brand.

This horizontal version in Warpwire Dark Grey is preferred for all marketing materials with no subtitles or text beneath it, on white or light backgrounds. Use the Warpwire White version on dark backgrounds.

Warpwire video platform horizontal logo dark on lightWarpwire video platform horizontal logo light on dark

This vertical version in Warpwire Dark Grey is preferred for all marketing materials with any subtitles or text beneath it, on white or light backgrounds. All additional text below the logo should be centered in line with this logo. Use the Warpwire White version on dark backgrounds.

Warpwire video platform vertical logo dark on lightWarpwire video platform horizontal logo dark on light

Preferred Icon Usage

Icons can be used when smaller brand images are required, or anytime that the logo is so small that the text "Warpwire" cannot be read clearly.

Circle shape icon in Warpwire Dark Grey is preferred. Use this Icon for the website, social media profiles, and any marketing materials when it is accompanied by a white background. Use the Warpwire White version on dark backgrounds.

Warpwire video platform circle logo dark on lightWarpwire video platform circle logo light on dark